About a decade ago, the RV industry was in trouble. The recession was in full swing and gas prices were exploding, making it not a good time for many Americans to make a significant purchase like a recreational vehicle. But today, RV sales are skyrocketing, and you may just be surprised when you hear which generation is responsible for this dramatic upswing.
Coast to coast, Millennials love RVs. They’re buying them in record numbers, boosting RV year-over-year sales revenue into the double-digits. Younger buyers, or those under the age of 34, are not opting for massive, Class-A, higher-end motorhomes, but for smaller, more compact, Class-C models. The sales of “towables,” rather than the classic “driveables,” account for a significant portion of sales over the past three years. There’s a reason for this; smaller RVs not only cost less up-front and require less fuel, but they’re easier to maneuver and park at campgrounds, and often don’t require a special permit.
The fact that Millennials love RVs has done more than just revitalize the RV industry. Over the past three years, America’s National Parks have seen record-breaking numbers of visitors and campers, many of whom arriving and camping in an RV.
RVs help people to experience the wonders of the natural world, bond with their friends and family, and create lifelong memories — which is why we love to sell them here at Hanner RV Supercenter. Visit us today to find your new home-away-from-home.